It is true that beautiful things are always pleasing to the eye. However, the highly-marketed beautiful products easily lead to aesthetic fatigue. Consumers want something fresh and rare. That is why niche perfumery brands grow rapidly. Thanks to the rare ingredients and mysterious, artistic packaging, the niche perfume market have been multiplied in recent years. The global perfume market is expected to stand at $52 billion by 2025, among which the niche perfume market sees the greatest spike. The secrets behind such a surge mainly lie in the rare ingredients and original bottle design. Klassy, a Chinese supplier, is specialized in glass primary packaging that has become an essential partner for niche perfumery brands. In a recent dialogue with BeautySourcing, Amy, General Manager of the Klassy shares some key facts and her own insights. BeautySouricng - What makes Klassy an alternative glassmaker of niche perfumery brands? Amy - We stand out among numerous glass bottle suppliers based on a wide range of items, strong production and R&D capacity and flexible MOQ. The items we offer include glass bottles, caps in ABS, zamac, surlyn, acrylic, aluminum & wood, pumps, collars, and plates made of zamac, aluminum, plastic, paper, etc. It is no exaggeration to say that we can provide almost all perfume packaging choices, from components, materials, decoration to varying shapes and size, etc. As for production capacity, we can manufacture 500,000 sets per month. Each year, we serve 20 companies with projects totaling to 30-50. So, we can easily meet brands’ order requirements. Another secret is innovation. We keep developing new products so as to constantly satisfy customers. We can launch at least 4 new designs each month. Lastly, we offer flexible MOQ. Niche perfume brands may expect more flexibility and we are working to produce small quantities. Our MOQ for the whole set is 10,000 pcs and for caps and plates, the MOQ can be lowered to 5,000 pcs. For different decoration demands, the MOQ also varies. BeautySouricng - How do you meet brands' needs for customization? Amy - We offer two options. The first is to develop brands’ own exclusive bottles. We usually start with communicating about the design concepts and making a sketch. Then, a feasibility analysis will be made during 3D modeling. Based on these steps, we begin to confirm visual pictures and make a technical drawing. We put creativity and prudence into everything we do. For these fresh new designs, we can open new molds. The other is to customize products by choosing decoration. We provide brands with a variety of decorations including color coating, metalization, hand-polishing, frosting, laser, hot-stamping, silk-screen printing, inside lacquering, etc. Meanwhile, we have a comprehensive product catalog. So, standard items coupled with personalized decoration will meet brands’ personalized demands. Besides, we also help customize the packing box, like regular color box, PET box, gift box, acrylic display box, etc. BeautySouricng - How do you see the niche fragrance market and the prospect for glass bottle make? Amy - The niche fragrance market is even more dynamic than ever. Undoubtedly, niche fragrance has become a new symbol of luxury. The alluring and unorthodox bottles are striking; the rare and fresh scents make people feel soothing. The spike in the niche fragrance market brings a brighter prospect for glass bottle making. Because of the good sealing performance and stable chemical properties, glass bottles are widely seen as perfect containers for perfume. Especially under the influences of the pandemic, consumers shop online more frequently, so a well-designed perfume bottle becomes a salient salesman. This is an exciting opportunity for glassmakers like us. In the past seven years, we have served more than 200 customers all over the world. In the future, we will continue to reach our existing and potential partners worldwide.
Japanese Prime Minister Fumio Kishida announced on Monday (November 29) afternoon local time that Japan will ban all overseas travelers from entering unless there are special reasons or humanitarian issues. The ban will take effect on November 30 and will continue until the situation becomes clearer. This decision means that Japan will become another country that "Resorts to national lockdown" after Israel on condition that the ban is executed. Japan’s Ministry of Health, Labour and Welfare also issued an announcement on November 29 that an immigrant from Namibia tested positive for the coronavirus on the 28th and is currently confirming whether he has been infected with Omicron. Fumio Kishida said at a press conference on Monday morning, “With the global spread, we are considering to strengthen border control measures. In the face of Omicron virus, we will respond with a strong sense of crisis. I am willing to confront the situation, under unclear circumstances, and accept the “Overcautious criticism." Under the successive waves of COVID-19 attacks, the movement of people has been greatly affected by the epidemic. The flow of goods here can still be regarded as prosperous at present. The goods at airports and ports are piled up so it is difficult to book the space now. Some cargoes have even been waiting for a vessel at the dork since 1 month ago. Due to the pandemic, the shipping space has become more limited and the current situation of the shipping companies has been being more chaotic since coronavirus. Because of some reasons of the shipping companies, the space that was finally booked would be often cancelled. Then what you can do is to wait patiently for the next vessel which has the vacancy. Some customers told me that they were coming to China soon for their perfume business. But for all the overseas persons including the returned domestic citizens, they have to be quarantined for 2 whole weeks while the landing of plane when they come to China, and then they will have to be quarantined again at their residence for the following week. That means people entering from abroad or natives coming back from other country must be quarantined for 3 weeks before their going out. Under such circumstances, would you still come for your business or personal travelling?By: Sabrina
“I’ve got nothing against people who do it, it’s just the only thing people do it is for money and I’d rather not give in to that. Also you don’t want to become addicted to money like that, for doing shitty things. I don’t think I would ever do those things.” British singer-songwriter Adele added, “I wouldn’t wear my own perfume. That’s not me being in touch with my fans. I’ll always wear the same perfume I’ve always worn since I was 15.” Figures released by market research group National Purchase Diary (NPD) show sales of celebrity fragrances declined by £12m in the UK in 2016 - a drop of 22%. But just look at the sales of couture brands like Prada, Chanel and Dior, which collectively saw a 6% increase. Stephen C. Mormoris, ex-Senior Vice president of Coty International in charge of global marketing, once expressed that celebrities are cultural icons. They are often beautiful, versatile and sexy-Consumers imagine that they can be like them after using these perfumes. As a result, these perfumes can create irresistible magic and a dreamy scene for consumers. But now, it seems to be the time when the dream is shattered. Are these companies choosing the wrong celebrities or are celebrity perfumes really no longer a market trend? Coty claims that the celebrities tracked on the company's roster only spend an average of about 100 hours ( 14 working days or so) developing their personal perfumes. And this kind of perfume is mainly for young consumers, and these people like new things& hate old things faster. Coty also stated in their annual report that there is no guarantee that the celebrities they choose will continue to remain fresh in the hearts of consumers. "Washington Post" ever published a set of data, saying that the mass perfume market in the United States ( Including celebrity perfumes) has fallen by half since 2000 to $600 million. The high-end perfume market has risen by 16% since then. No matter what you are doing is a celebrity perfume or niche brand, you are greatly welcome to discuss your perfume packaging with us freely. Klassy’s help will be the icing on the cake for you definitely. By: Sabrina
Recently, the cold wave has brought about "Free-fall" dramatically strong cooling, extensive rain and snow. Some people question whether the violent and strong cold wave is "Beating the face" of global warming? In this regard, Zhou Bing, Chief Expert on climate services of the National Climate Center, said that it was right in the context of global warming that extreme weather events such as high temperature, heat waves, droughts, floods, typhoons, and cold spells had increased in frequency and intensity. Global warming makes the climate more unstable, so the intensity of extreme cold events is increasing. Global warming changes the characteristics of global atmospheric circulation in direction of meridian& other characteristics, and affects the local climate through ocean-atmosphere& land-atmosphere interactions. In addition, the warming of the Arctic is also an important reason for the occurrence of extreme cold weather. It is expected that the cold air activity will become significantly stronger from January to February next year. The temperatures in most areas of our central and eastern areas may be lower than normal in the same period of the year. The phased possibility of extreme cold front events is high. In this respect of supplying the coal, electricity, oil, gas and other energy sources, the cold waves may affect the relation between supply and demand greatly. Maybe you will ask what matter it’s with you. If your perfume packaging is imported from China, then it will have some impact on you more or less. Our national limiting of consuming the electricity is still involving many factories. Provided plus the influence of cold snap, the shortage of electricity will be severer in all the glass factories. Then it will generally requires longer lead time. So will an extreme cold spell hit your perfume? You are welcome to give us your answer freely.By: Sabrina